Did you know content marketing gets three times more leads than traditional ways, yet is 62% cheaper?
This method is now key for businesses worldwide, making it easier to reach their audience well.
But with so many content marketing platforms out there, picking the best one can be tough. As a marketing expert, I’ve tested and reviewed several. This is to help you find the top content marketing platforms available today.
Here’s my take on top content marketing platforms review for small businesses.
Key Takeaways:
- Content marketing generates three times more leads and costs 62% less than traditional marketing.
- Choosing the right content marketing platform is crucial for the success of your digital marketing strategy.
- I have reviewed and tested numerous platforms to provide insights on the best content marketing platforms available.
- These platforms streamline the content planning, creation, and scheduling process across multiple channels.
- By using the right content marketing platform, you can ensure a consistent and effective content strategy for your digital marketing efforts.
The Best Content Marketing Platforms Summary
After testing many marketing tools, I’ve found the top content marketing platforms. These tools support your content marketing with various features. For example, some of the best are:
- Ahrefs
- Contently
- BuzzSumo
- CoSchedule
- Buffer
- Convertrr
- StoryChief
- ContentStudio
- PathFactory
- DivvyHQ
- Uberflip
Each platform offers unique benefits and prices. This variety helps you find what works best for you.
How to Choose Content Marketing Platforms
When picking a content marketing platform, think about what you need it for. Do you need help with creating content, sharing it, or understanding how it performs? Knowing your needs will make your choice easier.
Think also about who will use the platform. Will it just be you, or a whole team? If it’s a team, consider their roles. This will help you pick a platform that meets everyone’s needs.
Also, check if the platform can work with your other tools. For example, does it link up with your customer management (CRM) or payment systems? This type of connection can make your work smoother.
How easy is the platform to use? Is it straightforward or complex? It should be something your team can learn to use quickly, without a lot of training.
Finally, the price matters. Look at different plans and what they include. Some may cost more but provide extra features. Make sure it fits your budget and gives you value for money.
By looking at features like content needs, how it works with other tools, ease of use, and price, you can pick the best platform for your goals. This will push your digital marketing forward.
Content Marketing Platforms Comparison
I’ve put together a comparison chart of some top content marketing platforms. It includes important features, how well they integrate, and their prices. This will help you see which one might be best for you. Have a look:
Platform | Features | Integration Capabilities | Pricing |
---|---|---|---|
Ahrefs | Keyword research, backlink analysis, SEO optimisation | Integrates with various SEO and analytics tools | Starting from £99 |
Contently | Content creation, workflow management, freelancer marketplace | Integrates with popular CMS platforms | Contact sales team for pricing details |
BuzzSumo | Content discovery, influencer marketing, social media monitoring | Integrates with social media platforms | Starting from $199 |
CoSchedule | Editorial calendar, social media scheduling, team collaboration | Integrates with popular marketing and project management tools | Starting from $19 per month |
Buffer | Social media scheduling, analytics, team collaboration | Integrates with popular social media platforms | Starting from $6 per month |
Remember, this is just a start. There are many more platforms out there. Consider what you need in content marketing, the features you want, how well it fits with your other tools, and the cost to find the right one for you.
Best Content Marketing Platform Reviews
Several solutions, like Yoast and Semrush, are great for content marketing. Others include monday.com, Mention, and Ceros. Each focuses on something different in content marketing, like SEO, creating engaging content, and tracking your brand online. These tools can really help you find what suits your needs best.
Yoast
Yoast is very popular for content marketing. It helps your website rank better on search engines through SEO. With tools for keywords, writing, and linking, Yoast is great for getting more visitors to your site.
Semrush
Semrush is a powerful tool for marketing. It looks at SEO, PPC, social media, and content marketing. By checking competitors, finding keywords, and optimising content, Semrush guides you to make smart marketing moves.
monday.com
monday.com isn’t just for projects, it’s also for planning and making content. It makes managing tasks and working together easy. This tool helps your team create content smoothly and communicate well.
Mention
Mention keeps an ear out for your brand online. It’s for listening to social media and the web. By hearing what people say, you can join conversations, track your brand’s image, and find ideas for your content.
Ceros
Ceros is for creating fun digital content easily. It doesn’t need coding. With a simple design and fun interactive bits, Ceros lets you make cool stuff like quizzes and infographics.
Percolate
Percolate helps with marketing campaigns. It plans, runs, and checks your campaigns on lots of platforms. It keeps your messages clear and your team working well together.
Acrolinx
Acrolinx keeps your brand’s voice consistent. It uses smart tech to check and improve your content. Acrolinx makes sure your writing matches your brand’s style and message.
Meet Edgar
Meet Edgar is for managing social media. It sorts and plans your posts for you. This helps you use your content better on social media without the hard work.
Curata
Curata helps you find and share great content. It uses AI to recommend what to post. Curata makes it easy to share interesting things and become a top source of information.
Hemingway Editor
Hemingway Editor makes your writing clearer. It points out where your writing could be simpler. This tool helps you connect better with your readers.
SparkToro
SparkToro shows you what your audience likes online. It finds their favourite sites, social media, and influencers. This info helps you make content that your audience really enjoys.
HubSpot Marketing Hub
HubSpot Marketing Hub is a complete solution for marketing. It offers tools for creating content, getting leads, and sending emails. With deep insights and easy connection to CRM, HubSpot is your marketing partner.
Upland
Upland helps your team work well together on content. It organises your workflow and checks your content. It’s great for making sure your content is top-notch and on time.
All these platforms give you different tools for content marketing. Whether you’re looking to improve your SEO, plan your next social media post, or keep a closer eye on your brand, there’s a platform for you. They all aim to boost the way you do content marketing.
Content Marketing Platforms Review - Conclusion
Choosing the right content marketing platform is key to digital marketing success. Look at your needs and goals to pick the right one for your organisation.
This article mentioned the top platforms and some extra solutions too. They all have features like content creation and analytics. So, there’s a platform for everyone.
By choosing the best platform, you can improve your digital strategy in the UK. These tools can make your work easier, save time, and help your business grow.
FAQ
What are the best content marketing platforms available?
Some leading content marketing platforms are Ahrefs, Contently, BuzzSumo, and CoSchedule. Also, consider Buffer, StoryChief, ContentStudio, and Uberflip. You might find DivvyHQ and PathFactory useful too.
What factors should I consider when selecting a content marketing platform?
Think about what problem you need to solve first. Consider who will use the software. Think about how it works with other tools. Also, look into the cost and what you hope to achieve.
Are there any additional content marketing solutions I should consider?
You might like Yoast for SEO help. Semrush, monday.com, and Mention are also good options. Ceros, Percolate, and Acrolinx could be helpful. Meet Edgar and Curata are worth checking out. Don’t forget Hemingway Editor, SparkToro, and Upland too.
How can content marketing platforms benefit my digital marketing strategy?
These platforms make it easier to plan, create, and schedule content. They help you reach your audience through various channels. This creates a strong, unified digital marketing approach.
What tools and functionalities do content marketing platforms offer?
You’ll get many tools to help with creating, distributing, and tracking content. These include analytics, managing workflows, and optimising keywords. They also offer help with research, content curation, and managing your social media.