Independent Electrical Wholesaler
Sales And Marketing Machine

Unleash Explosive Growth And Dominate Your Local Market!

Stop losing customers to the big nationals and start winning more orders!

The Fully Automated Sales & Marketing Solution That Helps Independent Electrical Wholesalers Compete With The Big Nationals

Don't worry, You're not alone...
Many electrical wholesalers struggle to get the visibility and traction they need to attract key clients and convert them into new accounts

Over time, this can lead to immense pressure, frustration, and even financial uncertainty.

You know you offer fantastic service levels, but it can be hard to find the right contact, get in front of potential new accounts, and then stand out from the competition with a different offer or value-added service.

We understand how frustrating it can be...

Wasting Financial Resources On Sales And Marketing Efforts That Produced Little To No Results


The Independent Electrical Wholesaler
Sales And Marketing Machine

This newly created opportunity will transform your business growth and propel you ahead of local competition. Say goodbye to stagnant growth and hello to floods of eager customers taking over your trade counters.

Independent Electrical Wholesaler One-Page Growth Map
(Your Brand New Independent Electrical Wholesaler One-Page Growth Map)

Our fully automated sales and marketing solution helps small to medium-sized Independent Electrical Wholesalers get found before their competitors, so they can get a steady stream of quotes and enquiries, open new accounts, and steal orders from the big nationwide wholesalers.

We take care of everything from upgrading your website, getting found in Google searches and maps, generating new account leads & enquiries, content creation, copywriting, and social media marketing to reputation management, so you can focus on what you do bestrunning your branches.

Here's What You Get

Core Message

Company branding & core offer messaging.


Professional, sales-focused website.

Social Profiles

Reach more people, find new prospects.

Google Business Profile

Show up in online searches and on maps.


Get found before your competitors.

Sales Funnel

Capture leads & convert them to customers.

Email Campaign

Follow up, build trust, and make more sales.

Content Creation

Unique content that captures attention.


Content delivery and sales automation 24/7.

Here's What The Strategy Looks Like

independent electrical wholesaler sales and marketing machine
(Your Sales & Marketing Machine Strategy)

Your Sales & Marketing MachinePricing Options


6-8 Week Turnaround

Strictly Limited:
4 Clients Monthly

1-Year Consulting Package

Strictly Limited:
3 Clients Monthly

Complete "Done-For-You" Service


(Our "All-In-One" Service)

Strictly Limited:
1 Client Monthly
Remember, the Sales & Marketing Machine is not just a tool... it's a game-changer!
Whether you're an established group of branches looking to scale, or a recent startup seeking rapid growth, the Sales & Marketing Machine for Independent Electrical Wholesalers is your secret weapon.

By choosing our comprehensive growth solution for your network of branches, we’ll transform your 1-2-1 sales pitch and email copy and upgrade your online presence from looking like everyone else to a persuasive, engaging sales-generating platform.

You’ll see a noticeable increase in conversions and revenue opportunities as your new messaging and core offer hits home with your target customers and gets them to take action.

Say goodbye to wasted opportunities and hello to increased revenue...

Transform Your Network Of Branches With Our
Sales And Digital Marketing Solution

We will work with you to create and launch a custom sales and marketing strategy tailored to your business… not an off-the-shelf copy of CEF, Rexel or Edmundson.

We’ll take care of everything from upgrading your website and setting up your Google Business Profile to optimising your social media profile, creating a sales funnel and all your content.

With your “key account-getting” Sales & Marketing Machine by Upgrade Every Day, you can FINALLY have an “all-in-one” solution to get the results you’ve been searching for.

Business Strategy

We create your unique message, core offer, and business growth strategy that sets you apart from your competitors and make more sales.

Professional Website

We upgrade your website to a high-quality, professionally copywritten and fully optimised site, making it easier for potential new customers to find you online and get in touch.

social Media

We optimise your social media accounts, create new banner images, and engaging content to attract more followers that convert into enquiries and sales.

Electrical Wholesaler Sales And Marketing Strategy
(Example: Professional Website Layout)
Google Search

We update and optimise your Google Business Profile to appear in local online searches and Google Maps before your competitors.

Content Creation

We produce your high-quality visual and written content that showcases your offer and engages your audience, saving you hours of valuable time and hassle.

24/7 Automation

We create your fully automated sales and marketing funnel to entice new customers and generate sales, with regular follow-ups to encourage repeat business.

Invest in your branches success with persuasive, results-driven marketing...

Experience The Peace Of Mind That Comes With Having A Fully Automated Sales & Marketing Machine That Works 24/7 On Autopilot

We believe that small businesses are the backbone of the UK economy and are passionate about helping them succeed. We’ve helped dozens of businesses seeking to expand their customer base and increase turnover and G.P. by improving their online visibility and making more sales.

After working with us, my clients have seen massive improvements in their enquiries, sales conversion rates and revenue and profits. We’ve helped them open doors to new key accounts and national contracts.

By investing in your state-of-the-art “customer-getting” Sales and Marketing Machine, you’re investing in the success and future growth of your business. Together we’ll capture more local market share and leave your competitors lagging.

1-2-1 Coaching

We use a mixture of face-to-face meetings and WhatsApp messaging.

Tech Support

Don’t worry about the technology and software. We’ll handle it for you.


As our community grows, we’ll make some new introductions for you.

Frequently Asked Questions (FAQs)

The Sales & Marketing Machine is a revolutionary system designed to boost your business growth by attracting customers, generating leads, and increasing sales through cutting-edge digital marketing strategies and "tried & tested" sales tactics.

Yes! The Independent Electrical Wholesaler Sales and Marketing Machine is tailored for small to medium-sized electrical wholesalers and distributors looking to increase revenue and profit. It offers scalable strategies and resources to drive profitable new growth. If you belong to one of the following buying groups, we're probably a good fit:

  • AIEW (Associated Independent Electrical Wholesalers)

  • ANEW (Associated National Electrical Wholesalers)

  • AWEBB (Association of Wholesale Electrical Bulk Buyers)

  • IBA (The IBA Buying Group)

  • MIDA - The Electrical Distributors Buying Group


The Independent Electrical Wholesaler Sales And Marketing Machine empowers your business with high-converting lead generation techniques, automation tools, personalised marketing campaigns, and state-of-the-art analytics to skyrocket your account base (LTAs), sales revenue and G.P.

With the Independent Electrical Wholesaler Sales And Marketing Machine from Upgrade Every Day we provide our partners with elite training, valuable resources, and unwavering 1-2-1 support from our team of industry experts (20+ years of Electrical Wholesale and Fire & Security experience) to ensure you conquer your local market and achieve consistent, profitable growth. You will receive:


  • Weekly meetings online
  • Monthly visits to your branch
  • Email support (during office hours)
  • WhatsApp messaging support as needed 24/7.

My experience working for CEF and YESSS Electrical, all the way from starting as a stores assistant to launching the National Accounts Department from scratch as Corporate & National Accounts Tendering Department Manager, has helped shape the individual components of the Sales & Marketing Machine from winning multi-million-pound contracts all over the UK and into Europe.

Coupled with several years of digital marketing experience, e-commerce and I.T. integrations, and consulting with wholesalers and manufacturers globally (10 countries so far), I've personally helped several leaders at various electrical wholesalers nationwide, helping them attract more customers, generate quotes and enquiries, and boost sales and G.P. margins.

It suits electrical wholesalers and distributors with 1-12 branches nationwide focused on success and who are actively seeking help to grow their local branches or profit centres.

Results vary depending on several factors such as:


  • Company size
  • Branch location
  • Local competition
  • Branch resources
  • Customer base
  • Number of LTAs
  • Business reputation
  • Financial investment

But as our typical launch takes between 6-8 weeks, clients have experienced significant improvements within a few months. With the right implementation and consistent effort, you can expect to see positive outcomes in a reasonable timeframe too.

Getting started is easy...


1. Simply click on the "Get Started Today" button below, and book a 100% free, no-obligation consultation call.


2. We'll discuss your specific business needs, goals, and the next steps you need to take to ignite your branches growth.


3. If we believe you're a good fit for our flagship program - the Independent Electrical Wholesaler Sales And Marketing Machine, we'll discuss how we can implement it directly into your branch(s), timescales, price, paperwork, etc.